VavaVox was conceived in 2008, when engineer Rob Viljoen was working as a graduate enginner. He realises that in his day-to-day business, successful on-time project delivery had a close correlation to time spent finding the best contractor for the job.
Deciding that traditional social media was an innefectual platform for separating good businesses from bad ones, he sought to create VavaVox. The first iteration was launched in 2014 in association with Advendurance, before being refined in 2015.
And unlike traditional customer service platforms that concentrate on outing bad service, VavaVox is designed to reward top-performing companies. Each business can be assigned a star rating and this can be accompanied by comments from individual posters. The best businesses are automatically featured on the first page of the site.
VavaVox also represents an important new dawn for businesses. Companies that sign up to the service are offered reporting tools that turn customer satisfaction into measurable data. Brands and businesses have long been grappling with the notion of translating customer sentiment into data, and VavaVox makes this metric both measurable and visual.
When it comes to finding the best company for the job, VavaVox is helping consumers sort through the clutter to find the best business for the job.