VavaVox was conceived in 2008, when engineer Rob Viljoen was working as a graduate enginner. He realises that in his day-to-day business, successful on-time project delivery had a close correlation to time spent finding the best contractor for the job.
Facebook isn’t the only social network looking to take on Google’s YouTube. Twitter is looking to ramp up its video rollout by letting some videos play automatically.
On October 28, 2013, Forrester analyst Nate Elliott wrote, “Facebook is failing marketers.” The open letter, addressed to Mark Zuckerberg, lamented brands’ paltry organic reach across the platform and Facebook’s subpar advertising offerings.
Put your trepidations aside for now and start publishing video and text that live only on Facebook because the social media giant is rewarding those who do with preferential News Feed treatment and, down the road, potentially ad revenue sharing. John Wilpers investigates.