Courtesy of Huffington Post comes an engaging piece on business blogging. Read on for valuable insights.
Nowadays, brand publishers are as prolific as social media strategists, PPC experts and advertising gurus. But there are still plenty of naysayers, skeptical about blogging’s potential and unclear about how producing content will impact their overall business goals.
Before jumping to the wrong conclusions about the value of business blogging, see what 12 members of the Young Entrepreneur Council (YEC) have to say about how content helps their companies grow.
1. Tell (Visual) Stories Worth Sharing
For Jared Feldman of social media intelligence firm Mashwork, the company’s blog serves as a destination for shareable storytelling.
“Our company believes that data is only as good as the stories we tell with it. The same goes for our blog — no one wants to read about our technology; they want to hear stories about how it impacts business outcomes. We also make design a priority. To that end, all of our blog posts are highly visual, which we’ve found leads to more sharing.”
With heightened awareness, Feldman is more likely to see potential clients filling up his sales team’s pipeline.
2. Express Brand Identity
“The ONA blog is a key component of expressing our brand’s identity: we love to highlight emerging photographers, feature our favorite blogs and retail partners and share our recent travels,” says Tracy Foster, Founder of ONA.
Foster employs her blog to be a reflection of the ONA brand and its target audience.
3. Build an Email List Through Great Content
On Patrick Conley‘s mind is leads.
For Automation Heroes, he says, “The main goal of our blog is to put relevant content up, attracting the type of clients we’re looking for. We have a big push to get readers signing up for free offers on our site via email, so we may follow up with them. A one-time visitor who doesn’t return to our site isn’t worth much to us, but a new email captured could turn into a new client.”
4. Attract Top Industry Talent
Growing the team is what makes the process of producing, publishing and promoting content worthwhile for James Simpson of web game maker GoldFire Studios.
“We regularly publish content that interests developers and others within our industry, especially locally. This has allowed us to spread our brand to the people that we would be most interested in hiring, and this strategy has worked wonders. In fact, most people that have worked with us have found us through our blog.”
Read the rest of the story here.